Building The Physical Brand Experience
Capital One's brand book was designed to help illustrate their brand/branch transformation throughout my company's continued business relationship.
My task was to organize photo shoots, archive files, and prep the overall book layout within the client’s brand architecture and identity. Working with my design director and copy editor, the text was produced and many photographic site audits were scheduled.
After traveling across the United States to audit and capture portfolio pieces of Capital One's locations, architecture, and designs, I produced the brand book’s layout, and worked with print production companies to produce the final copies. This helped visualize to our client the quality of work we have produced for them overtime, as well as showed them the significant transformation of Capital One.